This was a survey that we came up with :)Marketing survey: Functional food as an emerging trend in Singapore
Information provided in this questionnaire is strictly confidential. Data collated will be used solely for research purposes.
Gender : M / F
Race : ____________
Occupation: ______________
Highest Education Level : ____________
Monthly Income:
□ nil
□ < $1,000 □ $1,001 -$3,000 □ $3,001 - $5,000 □ $5,001- $10,000 □ > $10,000
Age:
□ 17- 29
□ 30-39
□ 40-49
□ 50-65
□ 65 & above
1. Do you understand the term ‘Functional Food’?
□ Yes
□ No
2. From where did you get information on functional food?
□ TV
□ Radio broadcast
□ Internet
□ Newspaper/ Magazines
□ Friends/ Relatives
□ Others: ______________________________________ (Please specify)
3. Functional Food:
( Tick the following that applies )
□ is able to reduce the risk of chronic diseases
□ is consumed as part of a normal diet
□ is similar in appearance to conventional food
□ provides health benefits
□ provides nutritional function beyond basic nutrition
4. Do you think functional foods are safe to consume?
□ Yes
□ No
□ Don’t Know
5. Tick the following factor(s) which would affect your decision on
purchasing functional food:
□ Cost
□ Taste
□ Religion
□ Belief that functional food provides health benefits
□ Others (please specify): ______________________
6. Would you buy functional food?
□ Yes
□ No
7. Would you like to know more about functional food and their beneficial
effects?
□ Yes
□ No