First survey

This was a survey that we came up with :)


Marketing survey: Functional food as an emerging trend in Singapore

Information provided in this questionnaire is strictly confidential. Data collated will be used solely for research purposes.


Gender : M / F


Race : ____________


Occupation: ______________


Highest Education Level : ____________



Monthly Income:

□ nil
□ < $1,000 □ $1,001 -$3,000 □ $3,001 - $5,000 □ $5,001- $10,000 □ > $10,000


Age:

□ 17- 29
□ 30-39
□ 40-49
□ 50-65
□ 65 & above




1. Do you understand the term ‘Functional Food’?

□ Yes
□ No


2. From where did you get information on functional food?

□ TV
□ Radio broadcast
□ Internet
□ Newspaper/ Magazines
□ Friends/ Relatives
□ Others: ______________________________________ (Please specify)



3. Functional Food:
( Tick the following that applies )

□ is able to reduce the risk of chronic diseases
□ is consumed as part of a normal diet
□ is similar in appearance to conventional food
□ provides health benefits
□ provides nutritional function beyond basic nutrition


4. Do you think functional foods are safe to consume?

□ Yes
□ No
□ Don’t Know


5. Tick the following factor(s) which would affect your decision on
purchasing functional food:

□ Cost
□ Taste
□ Religion
□ Belief that functional food provides health benefits
□ Others (please specify): ______________________


6. Would you buy functional food?

□ Yes
□ No


7. Would you like to know more about functional food and their beneficial
effects?

□ Yes
□ No